32 High Street, Henley-in-Arden, Warwickshire B95 5AN
Say hello: 01564 797 580 lets talk
Guruyou Coaching specialise in various sectors, including executive, life and educational coaching.
The brief: Guruyou Coaching wanted a new website that spoke to their target audience. An important factor for the website was that it needed to be editable, easy to navigate and have simple and clear call to actions to capture the viewers data more effectively.
Launch the site
We started the project with outlining the issues on their current website, how the user experience could be improved and pages that were hidden/hard to reach through various click throughs could be improved.
Once we had an outlined brief we developed a wireframe and sitemap allowing the user to easily navigate to the necessary sections of the website. Once completed the design was then defined and ready for the development stage.
Following the set design style the development of the website followed suit. Continuously adding in the various call to actions throughout the site, really pushing their “free consultation” that Guruyou Coaching offer.
When we spoke to the client about their current process for generating new leads it was clear that we could help improve this. They were sending out powerpoint presentations to their perspective clients. Often no leads where being generated.
We were keen to improve this and strongly suggested the introduction of a landing page, allowing to create specific pages that could be sent out to the correct clientele. The landing page was aimed at informing the client and capturing their data allowing Guruyou to generate new leads in the correct sectors.
Guruyou wanted a CMS that way easy to update, add content, create blog posts and create specific landing pages as they pleased.
We created a customised WordPress theme developed with their needs in mind and added the relevant call to actions and features they required.
