32 High Street, Henley-in-Arden, Warwickshire B95 5AN
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The initial brief: To refresh the brand logo for this Coventry-based micro-brewery. We were asked to keep one element from the previous logo – an elephant. The elephant had only featured as a small silhouette in the background so we decided to make him come to life and give him a prominent place within the logo.
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After approval of the company brand we then had to redesign the current range of bottle labels, which not only incorporated the logo but we introduced the history of Coventry within the designs.
Along with the now attractive bottle labels we tweaked the design to showcase the beers on pump clips.
We created magazine and press ads and provided printed posters to advertise the new brand.
