Why should you use WordPress for your business?

The benefits of using WordPress for your business?

WordPress has been around since 2003 and is one of the most popular blogging platforms on the market. Over the past few years WordPress has also become the Content Management Systems (CMS) of choice. This applies to other forms of websites too! WordPress is extremely flexible and simple to use, this is why for many it is the first choice for their business. Some examples of the kind of sites that can be created are your standard brochure site, blogging websites, personal portfolio sites, eCommerce stores and the list continues.

So why should you consider WordPress as the CRM for your business? 

We are going to break it down for you. We have put together our top ten reasons why we love WordPress and why it’s awesome for any business, big or small. So let’s jump in and take a look!

We have highlighted a list of our top 10 reasons your business should use WordPress.

1. Your new website is designed and customised to your business allowing your brand to shine.

All of our WordPress websites are designed to help your business and make your brand shine out amongst the crowd. This means that you can provide your customers with a unique and memorable experience. The look and feel of your site is extremely important especially in this day and age. The web is a crowded market, so your customers need to be able to find you and the service or products you offer.

2. WordPress is simple, easy to use and to understand.

WordPress itself is extremely simple to use. The user interface is easy to navigate around and to actually understand. When adding content, images or new posts and pages you will very quickly get used to it and it can be done extremely quickly. This is due to the fact that the interface is so simple, it means that your time is spent on more important things rather than having to mess around formatting a post correctly.

3. Manage your website from anywhere!

That’s right, you can manage your WordPress website anywhere, on the go or in your office. The great thing with WordPress is that it is browser based, meaning if you are connected to the internet you can edit away!

4. You are in control of your own site.

Yes that right, it’s your website so why shouldn’t you be in control? No more waiting for someone else to update your site, or paying a developer more money to change some content. With WordPress you have control of almost every aspect of your website. Making those small updates or tweaks a simple 5 minute task.

5. No FTP connection, No HTML, No CSS and No Javascript Editing required.

Now I can’t speak for everyone on this but the way we develop our sites, this is true. All of the necessary code has been added for you, meaning you don’t have to worry about a thing. Once the site is live you can edit nearly everything on the websites posts and pages. All without having to touch a line of code or connect to the server. It’s that simple. Need to add a sentence? Add a video or image (images can be edited on WordPress too) to a post? Great, login, add it to the content block and click update! Your page is now live and ready for the world to see.

6. Search engines love WordPress

WordPress is loved by many, especially the likes of Google, Bing and Yahoo. Search engines find it very easy to index a WordPress site’s content due to the clean and simple code in the background. You also have the ability to optimise each individual page and post on the website. Meaning you can optimise your site for specific keywords and phrases. This is done with the pages title, description, meta tags, alt tags on your images and obviously the content. You also have the option to use tags to further optimise your posts.

7. Does your business need a blog? No problem.

WordPress already has all of the functionality built in and ready to go. As WordPress was originally created as a blogging platform back in 2003 the necessary functions are already integrated. With some simple styling and customisation a blog is set up and ready to go. We always recommend our customers to use the blog as this can be really important in terms of SEO and they help extend your businesses reach to potential customers. Another great idea is a simple signup form. This allows you to capture users information and to expand your businesses marketing database and turn your readers into potential clients.

8. Have Multiple Users and contributors.

WordPress allows you as the admin of the site to add multiple users. You have the option to choose various access levels and capabilities for each specific user. This is one way you can allow colleagues to change, update and even publish posts without the worry of them deleting or erasing certain functionality.

9. Let your website grow with your business.

The great thing with about a WordPress website is that they are extremely scalable. A website can consist of thousands of pages and posts but the sites performance is not affected. You can also add or change functionality as your business goals grow and change.

10. Extend your websites functionality with plugins

There are thousands of plugins available on the market, ranging from social media feeds to advanced security for your website. With a few simple clicks you can add a whole new sector to your business. Want to start running a local event? No problem, there’s a plugin for that which can link to something like Eventbrite – the possibilities are endless.

Let’s summarise.

WordPress itself is an extremely flexible Content Management System (CMS). We have the ability to design and develop a website to suit your business and your business goals.

The only question left is, why would you not use WordPress? 

Need some more advice or information on how we work? No problem, feel free to get in touch and one of our team members will be happy to help. Alternatively take a look at our website design service. or see some of our latest work here.