correct image sizes across digital platforms | Creative Touch Design

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The Importance of getting the correct image sizes across your digital platforms

Uploading correct image size to a website illustration

Size really does matter.

Creating the correct sized images for your various social media accounts, website and even your Google Business is important for different reasons.

Social media: by making sure you size your images to the optimum size means that your profile will always look on brand, correctly cropped when viewing on mobile devices and never stretched.

Website: ensuring the images on your website are correctly sized and compressed for the web. There are also various formats that you can save images as: see our image guide. There has recently been the introduction of WebP, a new image formats evolved purely for the web. WebP is a modern image format that provides superior lossless and lossy compression for images on the web. Using WebP images means that your images are smaller, richer and make your website load faster.

Faster load time means keeping visitors on your site, better google ranking and in turn more business.

Let’s dive in with some image sizes and resolutions.

Profile picture: minimum 180px x 180px

Cover photo: 1640px x 614px

Timeline: any size can be posted but keeping it consistent is important. We like 1200px x 628px.

Profile picture: minimum 400px x 400px

Header photo: 1500px x 500px

Image post: any size can be posted but keeping it consistent is important. We like 1024px x 512px.

Profile picture: minimum 400px x 400px

Company Profile picture: minimum 400px x 400px

Cover photo: 1584px x 396px

Image post: any size can be posted but keeping it consistent is important. We like 1200px x 628px.

Any images posted to Instagram will automatically be resized but you should upload high-res images to ensure clearer images. Do not post anything less than 612 x 612 pixels as the image will stretch.

Square: 1080px x 1080px

Landscape: 1080px wide

Portrait: 1080px x 1350px

Stories: 1080px x 1920px

Profile picture: 800px x 800px

Cover photo: 2560px x 1440px. Safe area for mobile and web (without text and logo cropping) 1546px x 423px

Profile photo: minimum 400px x 400px. Appears at 165px x 165px.

Pin: at least 600px wide

Google My Business has become an important platform for businesses that have a local town presence to obtain visibility and look after their reviews.

Profile photo: recommended resolution 720px x 720px.

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