Size really does matter.
Creating the correct sized images for your various social media accounts, website and even your Google Business is important for different reasons.
Social media: by making sure you size your images to the optimum size means that your profile will always look on brand, correctly cropped when viewing on mobile devices and never stretched.
Website: ensuring the images on your website are correctly sized and compressed for the web. There are also various formats that you can save images as: see our image guide. There has recently been the introduction of WebP, a new image formats evolved purely for the web. WebP is a modern image format that provides superior lossless and lossy compression for images on the web. Using WebP images means that your images are smaller, richer and make your website load faster.
Faster load time means keeping visitors on your site, better google ranking and in turn more business.
Let’s dive in with some image sizes and resolutions.
Facebook recommended image sizes:
Profile picture: minimum 180px x 180px
Cover photo: 1640px x 614px
Timeline: any size can be posted but keeping it consistent is important. We like 1200px x 628px.
Twitter recommended image sizes:
Profile picture: minimum 400px x 400px
Header photo: 1500px x 500px
Image post: any size can be posted but keeping it consistent is important. We like 1024px x 512px.
Linkedin recommended image sizes:
Profile picture: minimum 400px x 400px
Company Profile picture: minimum 400px x 400px
Cover photo: 1584px x 396px
Image post: any size can be posted but keeping it consistent is important. We like 1200px x 628px.
Instagram recommended image sizes:
Any images posted to Instagram will automatically be resized but you should upload high-res images to ensure clearer images. Do not post anything less than 612 x 612 pixels as the image will stretch.
Square: 1080px x 1080px
Landscape: 1080px wide
Portrait: 1080px x 1350px
Stories: 1080px x 1920px
Youtube recommended image sizes:
Profile picture: 800px x 800px
Cover photo: 2560px x 1440px. Safe area for mobile and web (without text and logo cropping) 1546px x 423px
Pinterest recommended image sizes:
Profile photo: minimum 400px x 400px. Appears at 165px x 165px.
Pin: at least 600px wide
Google My Business recommended image sizes:
Google My Business has become an important platform for businesses that have a local town presence to obtain visibility and look after their reviews.
Profile photo: recommended resolution 720px x 720px.